PRESENTING THE PHL STORY IN A NEW WAY
Recognizing a gap in passenger experience and developing materials to bridge it
PHL Magazine
OVERVIEW
I recognized the PHL 'takeaway' materials within caddies throughout the airport were dated and one-dimensional, so I pitched, prototyped, and pioneered the design of a new quarterly magazine.
TOOLS
Adobe InDesign; Photoshop; Illustrator
SKILLS
Graphic design; copywriting
DELIVERABLES
Printed quarterly magazine, duplicated online for additional exposure and engagement
CHALLENGE: INFORM
The Philadelphia International Airport had various 'takeaway' materials for passengers available throughout the terminals, but the materials were often outdated and one-dimensional. I brought these materials to our clients' attention and suggested that we unify the pieces so they would be easier to maintain over time, more informative overall, and more passenger-friendly to use than the predecessors.
​
EXECUTION​​
I updated the terminal maps, created advertisements for airport merchants and services, and laid out full page spreads of articles and interest pieces for many of the 12-to-16-page magazine print runs.
​RESULTS
The new magazine deliverable was a successful, all-encompassing representation of the airport and the Philadelphia experience with each issue, printed quarterly. Additionally, our team duplicated each print run with a digital version passengers could access via the website for additional exposure and engagement.
​