DEFINING THE LOOK AND FEEL OF PHL
Developing the brand for Philadelphia International Airport's Food & Shops
PHL Food & Shops Branding
OVERVIEW
I worked with my team to develop the brand guidelines and materials for the Food & Shops program at Philadelphia International Airport.
TOOLS
Adobe Illustrator, Photoshop; Microsoft Powerpoint; Wordpress
SKILLS
Graphic design; presentation creation; Wordpress
DELIVERABLES
Brand guidelines; print billboards, flyers, tear-off pads, posters, banners, wall coverings, signage letterhead; digital web graphics, social graphics, eblast graphics, PPT templates, email signatures
CHALLENGE: CONSISTENCY
The airport's Food & Shops brand needs to be formalized, standardized, and consistent in all manifestations.
​
EXECUTION​​
Developing the brand guidelines with instructions in regards to typography, photography, brand colors, language and messaging helped define the boundaries of the brand and gave us an in-house resource to refer to when producing a variety of materials.
​RESULTS
The PHL Food & Shops brand is more consistent and recognizable to the public. The navy, red, and cyan palette balances formality with freshness and the overall design of materials is inviting and engaging for travelers. It also folds in well with the PHL airport maps I designed and the pandemic materials and messaging.
