NAVIGATING THE AIRPORT IN A PANDEMIC
Developing materials to better protect Philadelphia travelers
PHL Covid Response
OVERVIEW
Passenger safety is always the priority at Philadelphia International Airport, especially during the pandemic. I was the lead designer for signage and information in regards to passenger safety and communications.
TOOLS
Adobe Illustrator, Photoshop
SKILLS
Graphic design, digital and traditional
DELIVERABLES
Posters, flyers, cards, stickers, banners, wall coverings; digital web banners
CHALLENGE: PROTECT
Passengers and airport staff needed to be informed and reassured that the airport was prioritizing their safety in the pandemic.
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EXECUTION​​
I spearheaded the design for the "Protect Yourself & Protect Others" campaign, which included both traditional and digital deliverables and utilized the PHL Food & Shops brand elements from the brand guidelines I developed. I produced formal materials outlining the mandates, as well as more consumer-friendly items such as reminders to sanitize or to get food to go.
​RESULTS
Passengers and staff at the Philadelphia International Airport were able to utilize the information from the signage to protect themselves and protect others while traveling safely in the pandemic.
