INTRODUCTION

Multifaceted Creative with experience across the creative spectrum, having worked independently or collaboratively on teams within small-to-medium-sized agencies. Team-oriented, deadline-driven, high energy and enthusiastic, I am typically the 'go-to' person on the team for brainstorming ideas, developing prototypes, and delivering quick and accurate production on all things creative, including graphic design, creative direction, strategy, and messaging.

FREELANCER, CONTRACTOR, CREATIVE CONSULTANT

2011 – Present

Self-motivated producer spearheading the creative direction, graphic design, website design, collateral production, copywriting, and strategy for several businesses and business launches.

Executing beyond design: Launched the creative direction and marketing strategy for multiple technology companies, medical practices, educational platforms, and entrepreneurs.
Pixel-perfect delivery: Produced brand guidelines, ads, tri-fold brochures, PowerPoint presentations, videos, trade show booth design/materials, HTML emails, social media graphics, and collateral for a variety of clients.
Making it memorable: Created iconic logos, branding, collateral, social media graphics, apparel design, and promotional product orders for businesses and organizations, including dozens of events, teams, and fundraisers.
Cutting-edge creativity: Responsible for the UI/UX design of innovative platforms and apps for multiple manufacturing companies, educational organizations, a non-profit, a government agency, and a fundraising group.
Innovative thinking: Consistently challenging status quo thinking with pitches, prototypes, and execution. Examples include: digitizing healthcare clients’ patient intake forms for streamlined onboarding during the pandemic; envisioning truly customizable drag-and-drop functionality to simplify a complicated donor structure for a fundraising platform; expanding the reach of clients’ printed newsletters with multiple digital incarnations.

SENIOR GRAPHIC DESIGNER

DiD Agency, part of the Lucid Group

Amber, PA/remote

03/2022 – 12/2022

Full time

Completed traditional and digital design projects in the healthcare and pharmaceutical industry for healthcare practitioner (HCP) and patient audiences; projects included campaign development, ads, and collateral.

Worked in a collaborative team environment, supporting design pitches, engaging with copywriters, and mentoring new team members.
Championed the Culture & Sustainability (previously Diversity, Equity & Inclusion) Team and the company Social Media Team; held leadership roles; prepared information and developed presentations/graphics.
Mentored newer graphic designers.

GRAPHIC & WEB DESIGNER

Hornercom

Harleysville, PA/remote

07/2019 – PRESENT

Part time

Lead designer for PHL Food & Shops at the Philadelphia International Airport, producing digital and traditional collateral such as printed signage, materials for live events, wayfinding materials, a quarterly magazine, brochures, pamphlets, billboards, email campaigns, social media graphics, flyers, internal materials, and PowerPoint presentations.

Supporting company-wide design needs for all Hornercom clients including Rivers Casinos, TriState Capital, the TONY Awards, and businesses.
Successfully pitched, prototyped, and launched the passenger-facing PHL airport maps redesign: Read the case study at karrtist.com/phl-maps
Responsible for the brand guidelines and design for airport events including COVID-19 pandemic awareness, Cheesesteak Week, the Grab/OrderAtPHL.com platform launch, the 2019 EDGIE Awards, and annual Holiday Happenings.
Completed HTML email coding, email template creation, and website development.

GRAPHIC & WEB DESIGNER

Markitects, Inc.

Wayne, PA

03/2018 – 01/2019

Full time

Designed materials for B2B clients: Print collateral, responsive websites, digital marketing strategies, email marketing, whitepapers, videos; managed projects, production timelines, and client relationships.

Refreshed dated promotional pieces to present information in more engaging and successful ways by reorganizing the content/structure or reimagining the asset/deliverable.
Overhauled the brand, website design, and marketing content for a global management consulting firm.
Developed scripts for product and service videos; managed shooting day-of timelines; executed video production and editing, including branded introductions and closings.
Developed HTML email templates, executed troubleshooting, and presented analytics to clients in unique and easy-to-understand one-page handouts.
Contributed to a 30-page best practices white paper with expertise on design and brand guidelines; edited and overhauled additional content.

GRAPHIC & WEB DESIGNER

WeSpeak Easy

Philadelphia, PA

05/2017 – 10/2017

Full time

Designed materials for B2C clients: Print collateral, responsive websites, digital marketing strategies, email marketing, social media marketing, icon design, and photo editing.

Built great relationships with clients, which included construction firms, medical and legal offices, security agencies, local shops, entrepreneurs, corporate industries, and societies.
Mentored new hires, developed on-boarding agendas, and on-boarding projects.

GRAPHIC, WEB & PRODUCTION DESIGNER

Northstar Creative, part of NSCI Group, Inc.

Washington Crossing, PA

02/2013 – 04/2017

Full time

Completed design and marketing projects for online medical education platforms, pharmaceutical companies, and patient groups. Traveled to support events, conferences, and tradeshows.

Established the brand, website prototypes, and created marketing materials for new medical education platforms, including MinuteCE and MPNUniversity.
Improved production skills for video, podcasting, UI/UX, and live events.
Assisted with live event production for national sales meetings, product launch meetings, conferences, and trade shows; harnessed on-your-feet problem-solving abilities.
Overhauled dated layouts, graphics, and user interfaces; projects included websites/apps, UI design, logos, brochures, informational postcards, email campaigns, direct mailers, posters, presentations, digital banners, and trade show booth materials.

CLIENT SERVICES ASSOCIATE

Launch International, Inc.

Doylestown, PA

06/2012 – 02/2013

Full time

Copywriter-in-training role.

Developed content and design layout for ebooks, executive briefs, white-papers, slide decks, data sheets, case studies, email campaigns, and digital presentations.
Coordinated internal production and communicated progress regularly with clients.

HYBRID CREATIVE

ClearBrands, Inc.

Zelienople, PA

08/2011 – 06/2012

Full time

Hybrid role included the responsibilities of a designer, copywriter, online community manager, project manager, and video editor.

Created and edited materials including brochures, e-newsletters and email campaigns, website designs, marketing materials, social media platforms, blogs, and videos.
Managed project timelines, budgets, and client relationships.
Orchestrated UI/UX design, website design, and digital graphics.
Actively collaborated with the team to develop and package focused identities; to simplify complex business strategies and processes; to conduct market research sessions; and to develop game-changing tools and breakthrough products for clients in both B2B and B2C industries.
Promoted from Communications & Design Apprentice role (4 months).

SALES REPRESENTATIVE & DESIGNER

CreateMyTee.com

Easton, PA/remote

09/2010 – 06/2011

Part time

Marketed custom apparel services and improved design skills by creating logos and item mock-ups.

Named to the top 10% of most successful sales representatives (over 200 total) within the first two months of employment.

EDUCATION

Lafayette College.
2011. Double-major: BA in Art, Graphic Design, BA in English, Creative Writing.

Hubspot Academy.
2017. Growth-Driven Design Methodology certification.