MAKING THE PATH FOR A NEW PRACTICE
Creating a brand package and website from the ground up
Centered Peak Branding
OVERVIEW
I developed the logo, branding, collateral materials (both print and digital), and website for the new practice.
TOOLS
Adobe Illustrator, Photoshop, Acrobat; PPT; Wordpress
SKILLS
Graphic design; presentation creation; Wordpress
DELIVERABLES
Logo creation; brand package; print business cards, letterhead; digital forms, website development, website graphics, PPT template; consulting
CHALLENGE: IDENTIFY
The new psychotherapy practice needed a brand and logo executed across a breadth of materials.
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EXECUTION​​
Collaborating closely with the client, we developed a logo that symbolized the emotional journey for wellness with an engaging color palette. The contrasting colors allow for dynamic execution on the materials the new practice requires.
CHALLENGE: DIGITIZE
With the covid-19 pandemic, the new practice needed to be fluid in a remote environment.​
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EXECUTION​​
I designed the website to inform potential patients and support patients in their wellness journeys. We launched the website in two phases. The first iteration was to have a complete platform for patients to instantly refer to; the second phase is built out to accommodate more information and resources and streamline remote services.
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In addition to the website, I developed digitized PDF forms so the practice can maintain itself paper-free.
​RESULTS
I created a brand package that includes the assets, materials, and information the client needed to launch the practice into reality. All of the materials support a remote and paper-free practice.
