GUIDING PATIENTS AND PARTNERS TO BHAR THERAPY
Rebranding a therapy practice to match their mission
BHAR: Therapists
OVERVIEW
I developed the logo, branding, collateral materials (both print and digital), and website for the therapy practice.
TOOLS
Adobe Illustrator, Photoshop, XD; Wordpress
SKILLS
Graphic design; strategy; content creation; Wordpress
DELIVERABLES
Logo creation; brand package; copywriting; strategy; website development, website graphics; consulting
CHALLENGE: REDEFINE
The client had a goal of expanding his practice to serve more patients. He needed strategic support as well as creative execution support in order to achieve this.
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EXECUTION​​
I worked diligently to understand his practice as a whole, as well as their process of acquiring new patients. Identifying parole officers and probation officers as a successful referral source, I redesigned the website structure and content to support engaging this targeted audience.
CHALLENGE: INSPIRE
In addition to refining the color palette and typography, I was challenged to create a logo that fit all audiences: One that inspires growth for patients, feels trustworthy to partners, and represents the practice's goals internally.​
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EXECUTION​​
Collaborating closely with the client, we developed a logo that maintained the character of the previous logo and website, but now also symbolized inspiration, trust, and their mission.
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The box: Representing a patient's feelings of being trapped, either in their behaviors or their legal outcomes.
The evergreen tree: Representing the patient's ability for growth and the off-centered placement shows the freedom for that growth. Additionally, the strategies, tools, and resources BHAR proves are "evergreen" resources patients will use for life.
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The breakthrough of the tree through the box: Representing the breakthroughs patients experience with BHAR's expertise.
The wordmark: Reflecting the acronym BHAR, the H is highlighted to mirror the tagline, "The Difference Begins Here."
​RESULTS
The client is thrilled with the new approach, and the strategy of partnering with parole and probation officers as a referral source has allowed his to continue to scale and expand his practice, truly living up to the phrase I created as BHAR's mantra: "Strong relationships create stronger success stories."
