top of page
CAPTURING THE SPIRIT OF THE SLIDE
Producing an energetic event video to spark participation
Beerathlon Highlight Video
OVERVIEW
I produced and edited a highlight video from the 2018 Beerathlon event to entice sign-ups for the 2019 event.
TOOLS
Adobe Premiere
SKILLS
Video production, editing
DELIVERABLES
Highlight video
CHALLENGE: ENCAPSULATE
The multi-hour event--which includes lawn games, an individual 5K, a relay 5K, a slip'n'slide race, and a dance party--needed to be documented and repackaged to create excitement for sign-ups.​
​
EXECUTION
I recorded the event, select footage, and edited the video into a high-energy, personality-filled highlight reel.​​​
​RESULTS
The video was wildly popular with the event organizers and attendees and resulted in positive online engagement on social media platforms, immediately spiking sign-ups for the 2019 event.
bottom of page